Several civic groups fighting for easier immigration urged people to show their support by exercising their economic prerogative by taking part in an economic boycott. They asked businesses to close and people to go to the march instead of working or shopping.
At La Ley 98.9 FM the rally and boycott was all the DJ's talked about. For the last couple of weeks the voices of Austin's Spanish airwaves rallied support for the march and urged folks not to buy.
"I had some calls from people telling me, 'You know what, we're not going to work, we're not buying gasoline, we're not buying food. We're just staying home. We are going today to the Capitol in the city of Austin, to Congress [Avenue]. We're going to be outside, we're going to be marching, letting our people know that we're here,' " La Ley DJ Raul Bernal said.
In predominantly Hispanic neighborhoods some had the same thoughts and stayed away.
"Business is a little bit slower today. I would say sales are like 20 to 25 percent less than it is on a regular Monday," Riverside grocery manager Rizwan Shuja said.
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Economic impact
 There were mixed results from the planned economic boycott coinciding with the immigration protests.



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But some either didn't hear the message or ignored it altogether, because while some businesses experienced sharp drops, their neighbors reported no change.
It was the same story in North Austin, only a different page. In a neighborhood of mixed Middle Eastern and Hispanic cultures, some businesses noticed a change.
"I've noticed about a 20 to 30 percent drop in the calls that I usually receive on a Monday morning," Syed Hyder of Brooke Insurance said.
But others that catered specifically to minorities didn't even register a dip on the balance sheets.
The boycott was spurred through a chain of e-mails and fliers distributed to individuals, businesses and organizations. The fliers also asked for people to wear white, not to use public transportation and not to buy gasoline.