Florida, Mar 28 (ANI/Business Wire India): ANNIK and DataDelta today announced their partnership to address a critical emerging need in the Master Data Management (MDM), Customer Data Integration (CDI) and Data Quality (DQ) solutions.

Research from the MDM Institute shows that the average investment by Global 5000 companies for MDM and CDI solutions is over 1 Million dollars for the technology alone, and often several times that for additional consulting required for implementation.

"The newest releases by MDM, CDI and DQ vendors are increasingly sophisticated but also increasingly complex, thus increasingly challenging for their customers to evaluate and successfully maximize ROI," said Ed Allburn, President and CEO of DataDelta, Inc.

"This new generation of technology requires more than traditional consulting support. Effective evaluation and optimization now also requires supporting analysis technology equally sophisticated, similar to how cars today require sophisticated analysis computers to fine-tune their engines," Allburn added.

DataDelta's patent-pending Match Accuracy Analytics software and services help companies optimize "Single Customer View" match accuracy of their current MDM, CDI and Data Quality solutions (including custom "home-grown" solutions). Because DataDelta's technology is vendor neutral, they also help companies objectively evaluate and transition to new MDM, CDI and Data Quality vendor solutions.

ANNIK is an outsourcing company focused on delivery and integration of attitudinal data, secondary business research and data quality and governance [DqG] services.

Within their DqG offerings, ANNIK provides BI/analytics services, data steward tools, 3rd party data batch integration, and a manual data cleansing service founded upon Six SigmaT methodologies.

The alliance will offer unparalleled, comprehensive services to directly address quality process and product functionality gaps that can hinder enterprise data management programs.

"Many companies realize they now have a fresh opportunity to achieve an ongoing competitive advantage by maximizing match accuracy when building their 'Single Customer View'. They want their competitors to settle for 'good enough' accuracy," said Allburn.

"This partnership will provide to the marketplace a solution set that can support advances on match accuracy and data quality process improvements and support the clients in implementing the recommendations. We believe that this alliance forges unique capabilities reinforced with a world class delivery team and will enable true ROI on MDM / CDI investment", said Rahul Sahgal, CEO and President of ANNIK.